Your identity is the narrative that binds consumers to the goods and services you have. Your company will sound more immersive and honest if the look on the website suits this story. That is why it is important to incorporate brand continuity into the website design. Freelance Bazar will guide you through this article on how to build the consistency of your brand.
Play about on the color wheel.
Every color you use on your website influences how people see your business because each one elicits a different emotional reaction. It is known as a color theory because using the best mix allows the viewers a better understanding of what your brand is all about. For example, black and red feel edgy. Brown and green have an earthy quality about them. If you have decided on the brand’s main and secondary colors, incorporate them into your website. Begin with a dominant base color, such as the one in your logo. Implement it to headlines, subheadings, background photographs, and graphics, as well as everywhere else on the web where users would automatically gravitate. Utilize softer accent colors for more practical elements such as navigation tabs, connections, sidebar icons, and menus in your website design. By color-coding your website, you can keep it looking sharp and tidy rather than distracting and confused.
Use whitespace to your advantage.
While it can be tempting to fill every square inch of your website design with content, the importance of whitespace cannot be overstated. Incorporating this architecture strategy into the website design increases attention spans and understanding scores by 20-25 percent. The eyes are sensitive to overstimulation, but whitespace provides a blank canvas for them to breathe. Clients will be able to maintain your brand name even more easily than if you saturate the web with terms and graphics. Instead of filling up all the available holes and margins, surround photographs and text with whitespace to improve legibility and better express the thoughts. A website design that combines visual content with strategic whitespace is streamlined, refined, and open, both of which should be synonymous with your brand.
Maintain a basic font style.
The typefaces on your website, including your brand colors, should be consistent across the board. Fonts come in a multitude of sizes, but too many can distract from your message. Instead of going overboard with fonts, choose two that complement each other and support the tone of your brand. You will have style continuity without having to limit the brand’s personality. You can also create your font, just make sure it is compatible with all internet browsers otherwise, the text will not load properly when people visit your website. To avoid this problem but also achieving a distinct look, use a web font that is hosted on a server such as Google, embedded in the browser, and then coded directly into the website. While this sounds difficult, the actual procedure is easy, and it guarantees that the personalized font is formatted correctly on the website.
Include your contact information.
People want to know that your company has a real name, voice, and tale, so incorporate true human touches into your website. When people are involved in your endeavors, they are more likely to help them. Instead of making the website design into a marketing portal, concentrate on personal information to provide a customized interface through which others will interact. A mission statement that shows consumers what you stand for and how you can improve their life is a good place to start. Keep it brief but precise. And make the central subject socially conscious. A successful mission statement is also free and versatile enough to grow as the company evolves in response to consumer needs.
If you have established your mission statement, think about innovative ways to bring those principles into your web design. Freelance Bazar gives you an idea to post candid, behind-the-scenes team photographs that promote your project to give your brand a real, community-oriented feel. This unfiltered look at the company’s culture will breathe new life into the website. The testimonial is another factor that gives value to your company. Obtain the clients’ approval first, of course, and then assign room on the homepage for real-life stories and quotations from people who have been influenced by the business. A peer recognition convinces a prospective client that you can be relied on to complete your task.
Images can be used to supplement the content.
Your website’s graphics need not be flashier than the message the brand is conveying. When used sparingly, however, delicate picture accents or underlays will add artistic and visual depth. Intentionally place high-quality images to remind the viewers what you stand for before they read any sentences. Often double-check if the photos are consistent with the material of your website. They can both explain and reinforce the brand’s voice so that customers can picture what it is like to be a part of your clientele. You may also play with backdrop or banner photos on the homepage of your website design to add dimension and refine the brand identity.
Strategically position the logo.
A corporate logo is like a handshake. It is the first view that potential consumers have of your brand as they come across it. The most effective logos combine professionalism with individuality, but where your logo appears on your website is just as important. If you place your logo there, it will be the first icon that readers will subconsciously associate with your website design.
To be sure, abandoning the traditional top-left style in favor of a more unique layout may seem cutting-edge, particularly if the company is known for questioning conventions and setting new trends.
The secret to success is consistency. Every part of your website, from the main elements to the minor specifics, tells your target audience what to expect from your brand. People would trust your company to have the same continuity of service and efficiency if the website design is polished, coherent, and structured. So, Freelance Bazar would suggest you be consiste